Case Study: DUDE Agency achieves 2-week onboarding and rapid scaling with Trainual

Ramping Up Employees Fast To Serve Rapid Growing Clients

DUDE Agency, a California-based firm that provides unlimited web design and development to help digital agencies scale, faced rapid headcount growth (from 5 to 35 employees in under a year) and relied on Google Docs for training. That system lacked accountability and visibility, leaving new hires untracked and taking over a month to ramp up — delaying their ability to serve clients — so DUDE turned to the Trainual training platform to solve the problem.

DUDE moved its existing materials into Trainual over a single weekend, built structured training and career-path modules, and started tracking progress by trainee email; Trainual’s completion reporting gave clear visibility into who was ready for client work. The result: onboarding time was cut in half to two weeks or less, managers gained concrete completion metrics, employees have defined promotion paths, and DUDE reports significant ROI (Chris Martinez cites 10–30x monthly), with Trainual also used to onboard and retain clients.

DUDE Agency

Chris Martinez

Founder and Chief Executive Officer