Case Study: Kimberfire achieves streamlined, scalable onboarding and faster growth with Trainual

Preparing For Growth With Streamlined And Scalable Training

Kimberfire, a Toronto-based jeweler founded by Jonathan Goldberg that sources its own diamonds and sells custom engagement rings virtually, needed a scalable way to onboard and train sales staff as it prepared for growth. Until 2019 Goldberg trained hires personally through shadowing, role‑playing, and scattered notes, which consumed his time, so Kimberfire adopted Trainual’s training and knowledge‑management platform to document processes and standardize “the Kimberfire way.”

Using Trainual, Kimberfire migrated notes and email templates into a centralized system, automated onboarding for new hires, and assigned and tracked training so new salespeople could start serving clients immediately. Jonathan reports Trainual saved at least two days of his personal time per onboarding, improved team efficiency and close rates, and keeps everyone current via automatic notifications—giving Kimberfire a scalable system to support expansion and future leadership transitions.

Kimberfire

Jonathan Goldberg

President & Chief Executive Officer