Case Study: Harmon Brothers reduces mistakes and accelerates onboarding with Trainual

Flushing Out Mistakes With Solid Systems And Protocols

Harmon Brothers, the viral ad agency behind campaigns for Squatty Potty, Poo‑Pourri, and Purple, faced chaos from a highly flexible, nontraditional culture that lacked documented systems — leading to repeated mistakes, lost or duplicated files, and a broken onboarding process. To fix this, Harmon Brothers adopted Trainual onboarding software to replace an unreadable 14‑page Google Doc and give creatives an approachable, accountable way to learn processes.

With Trainual, Harmon Brothers converted their playbook into assignable, testable training that managers can track in Admin view and verify with quizzes, ensuring correct file naming and consistent workflows. The change produced measurable gains: a 50‑person team that’s more in sync, smoother onboarding with faster ramp-up, fewer repeated mistakes and easier data recall, and the reported time savings summed up by Kaitlin Snow — “an hour on Trainual saves you ten hours later,” freeing creatives to focus on producing results.

Harmon Brothers

Kaitlin Snow

Creative Director