Case Study: The Hebrew University of Jerusalem more than doubles enrolment with TrailerWorks

The Hebrew University of Jerusalem more than doubles enrolment with TrailerWorks, driving a 150% sign-up increase

The Hebrew University of Jerusalem faced a challenge in enrolling students for its Masters of Arts in Non-Profit Management and Leadership program. The university partnered with vendor TrailerWorks to create a more compelling marketing approach that would connect with potential students on an emotional level rather than just listing course details.

TrailerWorks developed an emotionally-driven video that shifted the message from what the course is to why it exists, appealing to the audience's charitable values. This solution more than doubled enrollments for the university, resulting in an almost 150% increase in sign-ups for the program's third year.

The Hebrew University of Jerusalem