Case Study: Mount Sinai raises $1.7M and secures a $10M donation with TrailerWorks video series

Mount Sinai raises $1.7 million with TrailerWorks

Mount Sinai, a major Toronto hospital, required a compelling way to communicate the story and significance of its multi-million dollar revitalization project to potential donors. They engaged the vendor TrailerWorks to produce a video series that would articulate this vision and encourage contributions.

TrailerWorks created a three-part video series structured around the hospital's past, present, and future. This content was released over six weeks and supported by paid media and social media campaigns. The solution was highly successful, raising $1.7 million during the campaign. Furthermore, it led to a subsequent high net worth donor series that secured an additional $10 million donation for the hospital.

Mount Sinai