Case Study: Universal Pictures boosts HIM social engagement with Trailer Park

Universal Pictures boosts social engagement with Trailer Park through real-time Instagram and TikTok content

The customer, Universal Pictures, engaged the vendor Trailer Park to promote their horror film "HIM" by connecting with both horror fans and sports audiences through social media. The challenge was to bring the film's unique blend of sport and horror to life in a powerful new way.

Trailer Park implemented a custom and talent-driven social strategy. They produced bespoke organic content, including a roundup from a special screening and native meme-style content for Instagram and TikTok. Their agile, insight-driven approach kept the campaign reactive and relevant, maximizing engagement and reach.

Universal Pictures