Case Study: Los Angeles Rams achieve 196 million impressions with Trailer Park

Los Angeles Rams score 196 million impressions with Trailer Park

The Los Angeles Rams, an NFL team, partnered with Trailer Park to create a new social media strategy. Their challenge was to cut through intense competition for consumer attention and build a larger social media audience by connecting with fans at the intersection of football, pop culture, and the city of Los Angeles.

Trailer Park's solution was to center the campaign on the team's mascot, Rampage, making it a key part of the fan experience. They created a large volume of larger-than-life, iconic content, including real-time game-day footage and unique social videos that highlighted brand partnerships. This strategy by Trailer Park was highly successful, resulting in 196 million impressions and the campaign being recognized as the year's best in the NFL.

Los Angeles Rams