Case Study: Hulu boosts movie awareness and fandom engagement with Trailer Park

Hulu boosts engagement with Trailer Park’s award-winning campaign, driving 1.8M+ impressions

The customer Hulu engaged the vendor Trailer Park Group to build on its successful 2022 movie offerings and increase awareness as a destination for movie-lovers, specifically aiming to capitalize on Oscars season and attract new viewers.

Trailer Park Group implemented a multi-faceted campaign titled "Hulu has movies," which revitalized the 20th Century and Searchlight fanfare as an audio cue and celebrated recognizable film moments. The solution included a 3D digital billboard, bus shelters, radio, and a significant influencer campaign across social media. For its "Be Obsessed" campaign, Trailer Park harnessed the creativity of 13 artists to express their passion for Hulu's content. This approach won a Silver Clio Award for Viral Content and achieved over 1.8 million impressions and 1.3 million video views, successfully boosting engagement and expanding Hulu's audience reach.

Hulu