Case Study: The New World Trading Company improves guest experiences and reduces audit time with Trail App

How Do You Provide Some of the Most Unique Customer Experiences in the Industry While Being a Great Place to Work? Just Ask the New World Trading Company

New World Trading Company, a restaurant and bar group renowned for its unique customer experiences, needed a unified operational structure to support its seven brands and hundreds of staff. The challenge was to maintain high standards in compliance and food safety while giving teams the autonomy to work efficiently and focus on their guests. They implemented Trail, an operations platform, to serve as a digital guide for daily tasks.

By using Trail, New World Trading Company digitized paper checklists for tasks like temperature logs and visitor records. The solution from Trail provided head office with clear visibility into operations, eliminating ambiguous figures and missed tasks. This saved the company 648 hours of internal audit time annually, a significant cost saving, and allowed front-of-house staff to dedicate more attention to creating exceptional guest experiences.

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Matt Bamber

Operations Director