Trail App
12 Case Studies
A Trail App Case Study
GAIL’s, the London bakery brand known for high-quality, hand-crafted food, needed a way to maintain consistent standards as it grew from one site to 42 bakeries across five cities. As operations scaled, site admin, paperwork, and back-of-house tasks were taking too much time from staff and managers, making it harder to focus on customer experience and day-to-day coaching.
Trail App implemented digital checklists and forms to streamline operations across GAIL’s sites, including food poisoning reports, fire extinguisher checks, and opening health and safety checks. With Trail App, GAIL’s saved 15 hours a month on site training, 80 hours a month on auditing, and reduced paper printing and storage costs from £80 per site per month to £0, while freeing teams to focus more on service and quality.
Marta Pogroszewska
Retail Director