Case Study: Fashion Institute of Design & Merchandising increases inquiries and enrollment with TRAFFIK Advertising

Fashion Institute of Design & Merchandising boosts inquiries 22% with TRAFFIK Advertising

The Fashion Institute of Design & Merchandising (FIDM), a top-ranked fashion design school, sought to generate excitement, increase student inquiries, and drive enrollment. They partnered with TRAFFIK Advertising to envision a new style for their marketing.

TRAFFIK implemented a strategy built on interactive experiences, including scholarship design contests and personality quizzes, to engage prospective students. This solution led to a 22% increase in inquiries and a 13% increase in year-over-year enrollment for key programs.

Fashion Institute of Design & Merchandising (fidm)