Case Study: Entrust Datacard strengthens its unified brand presence with TRAFFIK Advertising

Entrust Datacard unifies 3 websites with TRAFFIK

Entrust Datacard, a global technology leader formed from a merger, faced the challenge of integrating three distinct websites with disjointed branding and messaging. They turned to TRAFFIK Advertising for a solution that required market research, messaging development, and a unified strategy to tell a cohesive brand story across their new product portfolio.

TRAFFIK implemented a comprehensive rebrand, developing new brand guidelines and a customized Sitecore framework to create a consistent, unified web presence. The solution centered on a new brand platform built on the theme of trust. TRAFFIK's work successfully redefined the brand's image, resonated with the audience, and opened the door to cross-portfolio sales conversions.

Entrust Datacard