Case Study: Colorado Mesa University boosts applications with TRAFFIK Advertising’s satirical Featherstone campaign

Colorado Mesa University boosts applications 9.4% with TRAFFIK Advertising

Colorado Mesa University (CMU) partnered with TRAFFIK Advertising to address growing national skepticism toward higher education and challenge elitism in the sector. Their goal was to achieve national coverage for the university and its president.

TRAFFIK Advertising developed a bold satirical campaign centered around a fictional elite institution called Featherstone University (F.U.). This involved creating a fully realized world with a microsite, social channels, and a spokesperson to contrast with CMU's real values. The campaign generated over 18 million impressions and 2.5 million in earned media impressions, resulting in a 9.4% growth in applications and setting a new record for CMU.

Colorado Mesa University