Case Study: Blue Cross and Blue Shield of Vermont boosts member retention with TRAFFIK Advertising

Blue Cross and Blue Shield of Vermont exceeds retention goals with TRAFFIK Advertising

Blue Cross and Blue Shield of Vermont, a dominant local health plan provider, faced new competition from out-of-state companies. To address this challenge and improve member retention, they partnered with vendor TRAFFIK Advertising to develop a strategy focused on creating meaningful connections with Vermonters.

TRAFFIK implemented an integrated campaign strategy that included direct mail, digital campaigns, print, and video. This data-driven approach, based on market research into local values, positioned the customer as a true partner in health and focused on the lifestyle benefits of its plans. The vendor's strategy far exceeded the retention goals set by Blue Cross and Blue Shield of Vermont.

Blue Cross and Blue Shield of Vermont