Case Study: Zain achieves 13x ROI by reducing ad fraud with TrafficGuard

Zain via OMD | First MENA telco to implement TrafficGuard

Zain KSA, a leading telecom provider in Saudi Arabia, was facing rising brand search costs and a growing share of non-incremental paid clicks. Working with agency partner OMD, the company needed a way to protect its PPC spend from repeat customers, bot traffic, and other low-value clicks that were inflating costs and clouding performance insights.

TrafficGuard helped Zain KSA implement click-fraud protection for paid search, using its solution to filter invalid clicks, reduce waste, and redirect budget toward more valuable traffic. The results included a 27% reduction in invalid clicks, a 20% reduction in spend tied to low-value traffic, $13,000 saved in one month, and a 13x return on investment for TrafficGuard.

Zain

Sara Abdullah Alsammah

Channels Management Manager