Case Study: OnTheMarket unlocks £79K in PPC savings with TrafficGuard

TrafficGuard Empowered OnTheMarket, Unlocking £79k in Savings

OnTheMarket, one of the UK’s leading property search websites, wanted to make sure its growing PPC budget wasn’t being wasted on fraudulent and non-genuine traffic. With help from TrafficGuard’s invalid traffic mitigation and PPC Protect solution, the team set out to identify bot-driven clicks, abnormal engagement, and other sources of wasted spend.

TrafficGuard analysed click data in real time, enriched it with fraud intelligence, and automatically excluded suspicious IPs to reduce invalid traffic and improve traffic quality. The result was a 9% reduction in invalid traffic, a 22% improvement in conversion rate, and more than £79,000 in budget savings that OnTheMarket could reinvest into genuine leads.

OnTheMarket