Case Study: Rappi achieves 25% higher advertising ROI and saves 30% team time with TrafficGuard's real-time fraud prevention

Super-app, Rappi’s Mission to Fight Ad Fraud and Drive Growth

Rappi, the high-growth super-app, faced high and volatile click volumes, low conversion rates, and a major drain on resources—about 30% of the growth team’s time was spent analysing traffic, reacting to fraud and cleaning campaign data. After evaluating multiple vendors, Rappi selected TrafficGuard’s real-time fraud prevention to reduce fraud exposure without sacrificing scale.

TrafficGuard implemented automated, real-time fraud mitigation that invalidated an average of 25% of clicks before attribution (peaks up to 40%), which improved conversion rates and allowed faster campaign optimisation. The automation saved Rappi 30% of the growth team’s time, boosted advertising ROI by 25%, improved LTV and install-to-first-order rates, and enabled Rappi to scale advertising more quickly and confidently.

Rappi

Gabriel Sampaio

Growth Lead, Digital Channels