Case Study: Altrooz achieves 20% higher advertising ROI and 80% time savings with TrafficGuard's real-time ad fraud protection

Real-time Ad Fraud Protection Helps Altrooz Deliver High-value User Acquisition

Altrooz is a mobile marketing company founded in 2012 that helps brands and agencies connect mobile content with valuable audiences. Facing widespread ad fraud, slow optimisation due to reliance on client reporting, and time-consuming reconciliation of media volumes, Altrooz partnered with TrafficGuard to deploy real-time ad fraud protection integrated with its proprietary platform to prevent invalid traffic and improve campaign performance.

TrafficGuard’s real-time ad fraud prevention filters invalid clicks before they reach advertising destinations and measurement platforms, giving Altrooz cleaner data and faster optimisation. As a result, Altrooz achieved a 20% increase in clients’ advertising ROI, reduced manual reconciliation work by about 80%, and gained the confidence to onboard and scale new traffic sources — all enabled by TrafficGuard’s automated, real-time visibility into traffic quality.

Altrooz

Rob Crumpler

Chief Executive Officer