Case Study: Rappi boosts ad ROI and cuts fraud with TrafficGuard

Rappi boosts advertising ROI by 25% with TrafficGuard

Rappi, a high-growth super app, was experiencing significant ad fraud that impacted its business through volatile click volumes and wasted ad spend. This fraud created a constant trade-off between risk and scale, consuming 30% of the growth team's time for manual analysis. Rappi needed a comprehensive solution and selected TrafficGuard's real-time fraud prevention service to address this challenge.

By implementing TrafficGuard's automated fraud prevention, Rappi invalidated an average of 25% of fraudulent clicks before attribution. This solution saved the growth team 30% of their time previously spent on manual analysis and contributed to a 25% improvement in advertising ROI. With TrafficGuard's protection, Rappi was able to scale its advertising more confidently and optimize its budget by removing wasted ad spend.

Rappi