Case Study: Global Online Betting Company achieves US$115k savings by blocking invalid traffic with TrafficGuard

Online Betting Company Cashes in Through Fight Against Invalid Traffic

Global Online Betting Company ran a Google Ads no‑deposit bonus promotion to acquire new customers but suspected a high level of invalid traffic and wanted to ensure new sign-ups were genuine and that they were rewarding the right traffic partners. They engaged TrafficGuard and its ad‑fraud protection and verification platform (including pre‑bid optimisation and multipoint click‑to‑event protection) to detect and stop invalid traffic as early as possible.

TrafficGuard detected sophisticated bot activity at the click, identified recurring IPs driving fraud, and excluded them from future ads, enabling real‑time campaign optimisation via its dashboard. In just seven days TrafficGuard invalidated 23% of clicks (about 28% of ad spend), uncovered 1,150 conversions from known host IPs, and prevented US$65k in media waste plus roughly US$50k in fraudulent bonus redemptions — a total saving of US$115k.