Case Study: Lottomart unlocks £101k in paid search budget with TrafficGuard

Lottomart unlocks £101k in paid search budget with TrafficGuard

Lottomart, a UK-based online lottery operator, faced significant inefficiency in its paid search acquisition budget due to returning users triggering paid ads and sophisticated bot activity. This invalid traffic was distorting performance data and increasing customer acquisition costs. To address this, Lottomart deployed TrafficGuard for Search.

The TrafficGuard solution implemented real-time click fraud prevention, which excluded returning users from paid triggers and blocked sophisticated invalid traffic. This unlocked £101k in annualised budget, achieved a 5x ROI on the investment, and revealed that 49% of returning users came back organically once the paid trigger was removed.

Lottomart