Case Study: Income reduces invalid traffic and saves ad costs with TrafficGuard

Income | Insuring Against Invalid Traffic With TrafficGuard

Income, a leading composite insurer in Singapore, wanted to make sure its marketing spend was driving real value and not being lost to invalid traffic. The company partnered with TrafficGuard to assess PPC media traffic and understand how fraudulent, non-human, and non-incremental clicks were affecting campaign performance.

TrafficGuard implemented click-level traffic validation and custom prevention rules to detect and block invalid activity in real time. As a result, Income cut conversion costs by over 70%, reduced invalid cost rate from 7.52% to under 5%, improved conversion rates from 10% to 20%, and unlocked budget growth of up to 99% quarter over quarter.

Income

Gary Foo

Lead - Growth Acquisition