Case Study: Winni cuts invalid traffic and doubles ROI with TrafficGuard

How Winni Reduced Bot Traffic by 62.5% and Doubled ROI in 30 Days

Winni, India’s leading online gifting platform, partnered with TrafficGuard after discovering that a significant share of its Google PPC clicks was coming from returning users, indecisive shoppers, and bots rather than new, high-intent customers. This invalid and non-incremental traffic was inflating acquisition costs, distorting optimisation signals, and limiting profitable growth during peak gifting periods.

Using TrafficGuard for Search, TrafficGuard helped Winni detect and block invalid clicks in real time, apply custom validation and frequency rules, and redirect non-incremental traffic away from paid campaigns. Within 30 days, Winni reduced bot traffic by 62.5%, cut non-incremental engagement by nearly 70%, unlocked ₹107k in ad budget, created about 200 incremental conversion opportunities in two weeks, and doubled ROI on its TrafficGuard investment.

Winni