Case Study: Global Mobile Game Developer achieves up to $70k/month ad-fraud savings and improved attribution accuracy with TrafficGuard

Global Mobile Game Developer Levels Up Against Ad Fraud

Global Mobile Game Developer, preparing for a major title launch, needed robust protection from ad fraud so it could work with more traffic sources and scale campaigns quickly. After evaluating multiple vendors and its MMP’s offering, the developer selected TrafficGuard’s ad fraud prevention for its mobile app advertising campaigns to address rampant invalid traffic — as much as $70k wasted per month and a 25% invalid click rate.

TrafficGuard implemented real-time, transparent fraud detection and removal, revealing the $70k/month waste, invalidating 25% of clicks and 10% of installs (of those installs, 4 in 5 were misattributed and 1 in 5 were fake installs from sophisticated bots and install farms). TrafficGuard also exposed MMP data-quality issues and over 200 installs/day from Known Host IPs, improving attribution accuracy and giving the developer the visibility and confidence to resolve data issues and scale campaigns reliably.