Case Study: Gaming1 achieves 11.5% more conversions with TrafficGuard click fraud protection

Gaming1 unlocks 11.3% of annual budget with TrafficGuard

Gaming1, a sports betting operator, faced a significant challenge with its Google Ads investment. A deep analysis revealed that 97% of the clicks on its branded search terms were from existing customers simply returning to log in, not from new players. This non-incremental traffic was consuming a substantial portion of their acquisition budget without driving growth. Gaming1 needed a solution to gain clarity on traffic composition and ensure its spend was directed toward genuine new player acquisition, all within a strict regulatory framework.

Gaming1 deployed TrafficGuard's Search solution to gain click-level control over its traffic quality. The solution filtered out non-human traffic and limited repeat paid clicks from existing users, preventing them from triggering ad costs. This intervention unlocked 11.3% of their annualized budget, which was then redirected toward new user acquisition. As a result, Gaming1 saw an 11.5% increase in conversions and an 11.3% reduction in cost per conversion, validating the efficacy of TrafficGuard's solution.

Gaming1