Case Study: Leading Online Marketplace Company achieves 25% ad spend savings with TrafficGuard's automated PPC protection

Automated PPC Fraud Prevention Saves Online Marketplace 25% of Ad Spend

Leading Online Marketplace Company was spending $40k/month on Google Ads across multiple accounts but struggled with persistent invalid traffic and ad fraud. Their ad ops team relied on manual placement analysis and exclusion lists, which proved too slow and incomplete, so they turned to TrafficGuard's automated PPC fraud prevention for better protection.

TrafficGuard implemented real-time, automated PPC fraud protection to block invalid traffic and free up the team’s time while improving campaign coverage. TrafficGuard identified 135% more invalid traffic than Google (saving $3k+ immediately and forecasting $7k more in prevented waste), showed invalid traffic was costing about 25% of monthly ad spend, and delivered a 12% reduction in cost per conversion, an 8% lift in conversion rate and a 24x ROI based on mitigated IVT.