Case Study: a leading online betting company reduces invalid traffic with TrafficGuard

a leading online betting company saves $115K in 7 days with TrafficGuard

The customer, a leading online betting company, faced a challenge with invalid traffic and bonus abuse in their Google Ads campaigns. They enlisted TrafficGuard's ad fraud protection and verification platform to identify non-genuine users and protect their marketing spend.

Using TrafficGuard's multipoint solution, the company mitigated invalid traffic pre-bid, preventing it from ever reaching their site. TrafficGuard identified that 23% of the campaign's clicks were invalid, predominantly from bots, and saved the client $115k in media spend and potential bonus losses in just one week.