Case Study: Tamam Reduces Misattributed Mobile Installs with TrafficGuard

How Tamam Restored Mobile Attribution Integrity

Tamam, a fintech advertiser, was struggling with inconsistent mobile attribution signals as it scaled app-install campaigns across multiple performance channels with its agency OMD MENA. The company needed a way to protect attribution integrity and ensure its Mobile Measurement Partner (MMP) was receiving clean signals, so performance and budget decisions would reflect genuine growth.

TrafficGuard implemented its Mobile App fraud prevention solution across click, install, and post-attribution stages to block invalid traffic before it reached the MMP and verify attribution in real time. As a result, Tamam and OMD MENA identified 66% of installs as fraudulent or misattributed, fully eliminated fraudulent installs once prevention was activated, reinvested US$73K within seven months, and unlocked US$120K in annualised budget efficiency.

Tamam

Thamer Almuhaysin

Digital Marketing Manager