Case Study: Global Cryptocurrency Platform saves over $230K and drives 9,900 real conversions with TrafficGuard

How a Crypto Platform Turned Wasted Spend into 8× ROI

Global Cryptocurrency Platform, a global crypto platform, was using paid search to acquire high-intent traders and investors, but a large share of clicks were coming from bots, invalid sources, and existing users returning to log in. This wasted spend inflated acquisition costs and distorted campaign performance, making it harder to measure true growth efficiency. TrafficGuard’s Search product was brought in to help address the problem.

TrafficGuard implemented real-time click fraud protection, custom frequency rules to stop returning users from triggering paid clicks, and click validation before traffic entered reporting. Within 12 weeks, the customer saved $230K in ad spend, including $219K recovered from returning users, blocked $11K in bot activity, and generated over 9,900 incremental conversions. TrafficGuard also helped reduce wasted ad spend by 15% and improve search campaign efficiency and reporting accuracy.