Case Study: Sealy Australia launches premium mattress brand Acclaim with Traffic

Sealy Australia launches Acclaim across 4 major branding projects in 6 years with Traffic

Sealy Australia, the country's leading mattress brand, engaged Traffic Brand Agency to launch its new premium mattress, Sealy Posturepedic Acclaim. The challenge was to create a distinctive, multi-channel brand and campaign that would highlight the mattress's advanced sleep technology and appeal to a global market.

Traffic developed the entire Acclaim brand, from its "Comfort fused with technology" strategy and positioning to its visual identity and marketing assets. The solution included a comprehensive campaign featuring talent photography, CGI animations to showcase technology, and a suite of materials for TV, digital, and retail channels. As a result of Traffic's work, the Acclaim brand was successfully positioned for launch across Australian, Asia-Pacific, and European markets, marking the agency's fourth major project for Sealy in six years.

Sealy Australia