Case Study: Harcourts finds its brand platform with Traffic Brand Agency

Harcourts unifies 1,000 offices across 10 countries with Traffic

Harcourts, a major real estate network with nearly 1,000 offices, sought a strategic brand agency to help centralize its global brand experience. The vendor, Traffic, was appointed to undertake this challenge and used its Brand Metabolism process to conduct extensive workshops and interviews across the company's international network to uncover core insights.

Traffic developed the central brand idea "Find Where You Belong," which articulated Harcourts' dedication to its clients and team. The vendor created a new visual identity, including a bespoke script font and a distinctive graphic language, to bring this strategy to life consistently across all marketing collateral. This new brand foundation is currently being rolled out internationally as part of a year-long project plan.

Harcourts