Case Study: Goodyear achieves a high-performance racing brand launch with Traffic

Goodyear launches Eagle F1 across Asia Pacific with Traffic and 361 F1 wins

The customer Goodyear faced the challenge of launching its new high-performance Eagle F1 tire range across the Asia Pacific region. They needed an automotive branding campaign that highlighted the tires' racing heritage and superior performance to appeal to track-day drivers and original-equipment makers. Vendor Traffic was tasked with creating this campaign to launch the four new tires in the range.

Traffic crafted a comprehensive brand strategy and produced all brand assets, including a high-velocity branded film shot at a raceway with a Porsche 911. The campaign, which utilized CGI, VR, and live-action technology, was designed to run across multiple regions and tell the story of how the Eagle range transforms a regular drive into a race experience. The vendor's work successfully positioned Goodyear ahead of its competitors internationally.

Goodyear