Case Study: Australian Building Company (ABC Homes) makes home-building easier with Traffic Brand Agency

Australian Building Company (ABC Homes) launches Easy as ABC in 2020 with Traffic

The Australian Building Company (ABC), also known as ABC Homes, is a national home builder with a mission to make building a new home more affordable. Their challenge was to establish a competitive market position that embodied their values and simplified their process for potential customers. They partnered with brand agency Traffic for brand development and marketing.

Traffic created a comprehensive brand platform and marketing campaign centered on the core idea "Easy as ABC." This positioning was delivered across all media, including digital, social, mainstream advertising, and sales center fit-outs. The solution successfully transformed the ABC brand, and the platform has been in continuous use since its launch in 2020.

Australian Building Company (abc) / ABC Homes