Case Study: Alberts achieves a modern workplace brand with Traffic Brand Agency

Alberts launches a new modern workplace brand with Traffic

Alberts, a new private workspace collective and members club in Auckland, sought to establish itself at the top end of the modern workplace market in Asia Pacific. The challenge was to create a brand that reflected its core values of Honesty, Innovation, Inspiration, and Boldness and to communicate its unique offering to small and medium enterprises. They engaged the brand agency Traffic for brand strategy and creation.

Traffic developed a comprehensive visual identity for Alberts, anchored by a bespoke typeface and a recognizable frame device inspired by the building's architecture. The solution positioned Alberts as a place "Where ambition meets opportunity," creating a coherent and unified brand to attract a global community. The agency provided the tools for Alberts to continue transforming the modern workplace, successfully framing it as an inspiring new home for ambitious businesses.

Alberts