Case Study: a furniture store achieves 10x ROI with Traffic Digital Agency's Facebook Ads

Furniture Store boosts Facebook Ads ROI 10x with Traffic Digital Agency

The vendor, Traffic Digital Agency, worked with a furniture store facing the challenge of selling high-priced items online in Bulgaria, where the average purchase value for emotional buys was significantly lower. The client needed to find a way to effectively market their products, which started at over 1,000 EUR, to the right audience.

Traffic implemented a Facebook Ads strategy, hypothesizing that remarketing would be key. They built a marketing funnel, tested various creatives, and optimized budgets based on data showing that 90% of users converted after an average of 2.5 visits. The solution delivered an average ROI of 10x for cold audiences and over 30x for retargeting campaigns, successfully driving excellent sales for the furniture store.