Case Study: Certified Dietitian lowers customer acquisition costs with Traffic Digital Agency

Certified Dietitian lowers customer acquisition cost by 50% with Traffic Digital Agency

The certified dietitian faced the challenge of significantly reducing their cost per customer acquisition while increasing website registrations and return on marketing investment. To address this, they partnered with Traffic Digital Agency, which implemented a multichannel advertising strategy using Facebook and Google ads.

Traffic Digital Agency executed a strategy that included Facebook advertising with a variety of creative assets and Google text-based Search ads to target users at different stages of awareness. This was complemented by remarketing campaigns on both platforms and business consulting informed by accumulated data. The results included a 50% lower cost per acquisition and a 111x return on investment, achieved through over 17 million ad impressions that expanded the client's base into Bulgaria, Europe, and the USA.