Case Study: Universal Homes achieves a 23% increase in web visits and wide social reach with Traff1k D1g1tal

Universal Homes - Customer Case Study

Universal Homes, one of New Zealand’s largest and most established building companies, ran a KiwiKids scholarships initiative for Hobsonville Point students and wanted to strengthen word-of-mouth referrals and long-term brand identity by engaging home buyers through community-focused outreach. Traff1k D1g1tal was engaged to deliver the KiwiKids digital strategy and social media campaign using a non-sales, community-first approach.

Traff1k D1g1tal implemented a custom mobile-responsive landing page with online entry forms, social channels (Facebook, Twitter, YouTube), Google Advertising, email marketing and supporting offline promotion (local papers, billboards, school events). The campaign delivered measurable impact: a 23% increase in web visits during the campaign, 234 landing-page visitors, 52,727 social media reach with 1,003 active engagements, and 153,625 views via Google Advertising.

Universal Homes