Case Study: Universal Homes achieves 600% database growth and 1,600% website traffic increase with Traff1k D1g1tal's custom email marketing

Universal Homes - Customer Case Study

Universal Homes, a New Zealand homebuilder with over 55 years’ experience, engaged Traff1k D1g1tal to build and implement a robust email marketing system. The brief required automated weekly “thank you for visiting” emails to showhome visitors, brand‑compliant templates that visually reflected the specific show home, estate and salesperson, monthly estate and new‑resident communications, quarterly company updates, and ad hoc “new release” property alerts targeted to user criteria.

Traff1k D1g1tal integrated the email platform with Universal Homes’ websites, showhomes and social channels, delivered simple, brand‑aligned templates and automated weekly, monthly, quarterly and property‑alert campaigns. Over a 12‑month period this work produced a +600% increase in database size, substantially reduced bounce‑backs through more accurate customer data, generated direct sales credited to new‑release and overall email marketing, and drove a 1,600% increase in website traffic (Universal Homes CRM, 2015 vs. 2014).

Universal Homes