Case Study: Universal Homes achieves 1,600% website traffic growth with Traff1k D1g1tal

Universal Homes - Customer Case Study

Universal Homes, one of New Zealand’s largest and most established building companies with over 55 years’ experience, faced buyer resistance to its land‑house planned community packages, which were being compared unfavourably to older homes and traditional one‑off builds. To reposition the brand and drive demand, Universal Homes engaged Traff1k D1g1tal to deliver a full brand and digital strategy, including search, web, social media, traditional media and ongoing agency support.

Traff1k D1g1tal implemented a clean, brand‑compliant concept design and a comprehensive program—organic and paid search, website redevelopment, social channels, photography/video, print campaigns and CRM/email—to make decision‑making easier for buyers. The campaign delivered a rebrand, 4,000,000 views over eight months, 419 keywords in Google first place, a 1,600% increase in website traffic and increased sales across 2010–2016.

Universal Homes