Case Study: Sofitel Hotels & Resorts achieves 50% search visibility and +800% website traffic with Traff1k D1g1tal

Sofitel Hotels & Resorts - Customer Case Study

Sofitel Hotels & Resorts engaged Traff1k D1g1tal to boost individual property website bookings for its Sofitel Noosa Pacific Resort. The hotel’s franchisee site was underperforming in Google — only 3.5% visibility and rankings beyond page one for both branded and demand-driven keywords — so Traff1k D1g1tal was brought in to deliver a new Digital Strategy and Search Engine Marketing campaign (SEO, PPC and related digital channels).

Traff1k D1g1tal implemented an integrated program of organic SEO, PPC AdWords, email and social campaigns, responsive site design and ongoing analytics/reporting. The work increased online visibility to 50%, produced 257 first‑place Google keywords, drove an +800% uplift in website visitors in the first month and added +1,500 Facebook likes, materially improving bookings and digital marketing return.

Sofitel Hotels & Resorts