Case Study: Simon Gault achieves 8,731 email subscribers and 746,000 reach with Traff1k D1g1tal

Simon Gault - Customer Case Study

Simon Gault, the celebrity chef behind cookbooks, a deli range and former MasterChef judge, needed a digital push to convert social engagement into sales and grow his marketing database. Traff1k D1g1tal was engaged to implement a digital strategy including social media management, a Facebook competition application, partner promotions (Briscoes, Countdown, Sous Chef) and to gain an additional 3,000 email subscribers while exposing products and purchase locations.

Traff1k D1g1tal implemented a Facebook competition application tied to an email database flow and partner promotions, targeting historical Mother’s Day trends and existing fans, which drove strong engagement and tangible leads. The campaign delivered +11,000 clicks on the competition link, +250 comments, +1,370 likes, 4,791 shares, a reach of 746,000 and 8,731 email addresses gained for marketing — surpassing the original subscriber target.

Simon Gault