Case Study: MasterChef judge Simon Gault achieves 2.8M monthly impressions and 40,000+ likes with Traff1k D1g1tal

Simon Gault - Customer Case Study

Simon Gault, a celebrated MasterChef NZ judge, restaurateur and food entrepreneur, needed to turn his strong personal brand into measurable social media returns but lacked time and a cohesive presence across platforms. Traff1k D1g1tal was engaged to implement a digital strategy and social media campaign after finding only a personal Facebook account and no coordinated Twitter, YouTube or Pinterest activity, with the goal of engaging foodies, MasterChef followers and his restaurant audiences during TV appearances.

Traff1k D1g1tal performed an audit, built out channels, and executed a content and engagement strategy tied to Simon’s TV exposure, restaurants, sponsors and product lines, managing posting and audience growth. As a result Traff1k D1g1tal drove +40,000 likes and +7,000 followers, achieved 2.8M average monthly impressions, delivered a 3,300% year‑on‑year increase in likes and positioned Simon Gault as the most visible and popular MasterChef NZ judge.

Simon Gault