Case Study: Harcourts Grenadier regains No.1 Christchurch position and 66% visibility with Traff1k D1g1tal

Regaining Success through Rebranding

Harcourts Grenadier, a Christchurch real estate leader with over 23 years’ experience and nine local offices, was losing market share as its franchisee branding became outdated and stronger competitors moved in. Harcourts Grenadier engaged Traff1k D1g1tal to develop a brand strategy, create and implement a rebranding marketing campaign, and optimise reach across online and offline channels.

Traff1k D1g1tal delivered a full digital and traditional marketing program—search (organic, paid, portals), web (hosting, domains, websites), social, CRM, photography/video, print and signage—which produced clear results: 149 first-place Google rankings and 587 first-page keywords after six months, 66% Christchurch-wide visibility, Christchurch City No.1 Harcourts office within 12 months, and the top Harcourts franchise in the South Island for 2015–2016.

Harcourts Grenadier