Case Study: Poronui achieves 46% visitor growth and an 87% drop in bounce rate with Traff1k D1g1tal

Poronui - Customer Case Study

Poronui is a luxury sporting lodge in New Zealand that attracts a sophisticated global audience, particularly from the U.S., seeking premier fishing, hunting and outdoor experiences. Facing high visitor drop-off and low booking conversion on outdated sites, Poronui engaged Traff1k D1g1tal to design and launch two new mobile-responsive websites (fishers and hunters), plus search engine marketing, social media strategy, SEO and improved email/booking conversion to increase lead generation.

Traff1k D1g1tal implemented a multi-site strategy with full mobile compatibility, clear booking drivers, best-practice SEO and an active social media plan, redesigning the sites to convey the “Poronui Experience.” Over 12 months this delivered an 87% fall in bounce rate, +74% social followers/likes, +63% Google visibility, +33.7% average session duration and a 46.10% increase in visitors.

Poronui