Case Study: Harcourts International achieves Google dominance and up to 65% visitor growth with Traff1k D1g1tal

Overtaking Competitors via Search Engine Marketing

Harcourts International, a global real estate brand with over 830 offices and $26B in sales in 2015, faced poor Google visibility across Australia, New Zealand and South Africa due to structural limitations in its Harcourts One (H1) CRM and restricted access to agent, franchisee and country sites. Traff1k D1g1tal was engaged to deliver search engine marketing (SEM) and SEO services and to implement changes within the technology department to make Harcourts the dominant real estate brand on Google in those markets.

Traff1k D1g1tal implemented strategic analysis, digital strategy, change implementation in H1, brand- and demand-driven keyword research, site optimisation (SEO) and marketing (SEM). The work delivered 500+ first-place keyword rankings, 3,000+ first-page rankings, and visitor growth of +23% (Australia), +63% (New Zealand) and +65% (South Africa), resulting in Harcourts becoming the highest-ranked real estate agency across all three countries.

Harcourts International