Case Study: OrotonGroup achieves 1,000 additional transactions in two weeks and improved purchase efficiency with Traff1k D1g1tal

OrotonGroup - Customer Case Study

OrotonGroup, a Sydney‑based luxury retail group with over 80 stores across the Asia‑Pacific, engaged Traff1k D1g1tal after 18 months of Search Engine Marketing work to address high cart abandonment and improve re‑engagement and conversion. Traff1k D1g1tal was specifically contracted to run ongoing monthly remarketing campaigns targeting visitors who abandoned multi‑stage shopping carts.

Traff1k D1g1tal built an abandoned‑cart database and deployed targeted display remarketing banners (including unique promo codes) across highly relevant sites to re‑engage those users. The campaign drove measurable impact in January 2017: an additional 1,000 converted transactions in two weeks and improved purchase efficiency through reductions in sessions‑to‑purchase and day‑sessions.

OrotonGroup