Case Study: OrotonGroup achieves 29.7x ROI and major search visibility & revenue growth with Traff1k D1g1tal

OrotonGroup - Customer Case Study

OrotonGroup, a publicly listed Sydney-based retail company with 80+ stores across Australia and the Asia–Pacific region, engaged Traff1k D1g1tal to implement a full Search Engine Marketing strategy. OrotonGroup’s challenge was strong branded visibility but limited presence for non‑brand/discretionary search terms and a high rate of abandoned carts, which constrained new-customer acquisition and revenue growth.

Traff1k D1g1tal implemented a blended organic-and-paid search program—website and product optimization, targeted paid search for high‑intent terms, ongoing organic marketing, and segmented remarketing (including abandoned‑cart email remarketing). The work produced clear results: +128% keyword visibility growth, +254% growth in organic backlinks, a +124.30% year‑on‑year increase in paid search revenue, and a 29.70× return on investment across organic and paid search.

OrotonGroup