Case Study: Nourish Group achieves +55% social followers, up to 1M monthly reach and filled restaurants with Traff1k D1g1tal

Nourish Group - Customer Case Study

Nourish Group, a leading New Zealand hospitality operator with restaurants, cafés and bars across Auckland, Wellington, Taupo and Queenstown, needed a “bums on seats” solution to drive in‑house revenue and fill covers across its venues. Traff1k D1g1tal was engaged to create and operate a full social media strategy—including individual strategies for 10 venues—plus content strategy, calendars, posting schedules and venue-level reporting.

Traff1k D1g1tal began with venue-level analysis (points of difference, product offering, target markets, competitor and digital‑asset review) and delivered group and venue-specific social, web, email and events integration, plus ongoing reporting to managers. The campaign delivered measurable impact: +55% social likes and followers year‑on‑year, an average monthly reach of 750K–1M, and social‑driven sales that frequently filled entire restaurants for lunch and dinner.

Nourish Group