Case Study: M Collections (NZ mineral makeup & natural skincare) achieves 961% e-commerce conversion increase and 600% online sales growth with Traff1k D1g1tal

Increasing Ecommerce Conversion

M Collections, a New Zealand maker of mineral makeup and natural skincare sold exclusively online and used in workshops and consultations across NZ and Australia, engaged Traff1k D1g1tal to lift lead conversion and online sales. The challenge was a low e-commerce conversion rate and limited online visibility, so Traff1k D1g1tal was hired to implement a social media strategy, redesign the e-commerce site (full Magento CMS), optimise the website, and run ongoing search engine marketing.

Traff1k D1g1tal delivered a conversion optimisation program—including target‑market research, clearer value propositions and CTAs, a clean mobile‑compatible Magento storefront, SEO/SEM campaigns, and weekly social media engagement—which produced strong results in 12 months: bounce rate down 20%, social followers up 45%, Google visibility up 21%, e‑commerce conversion rate up 961% (0.59% to 6.59%), and online sales revenue up 600%.

M Collections