Case Study: Holiday Inn Express Macquarie Park achieves maximum occupancy and increased direct bookings with Traff1k D1g1tal

Getting In Bed with Successful Search Engine Marketing

Holiday Inn Express Macquarie Park engaged Traff1k D1g1tal to define a digital strategy and build a stand‑alone responsive website ahead of its April 2016 opening. The hotel’s challenge was to establish online visibility in a competitive Macquarie Park market, drive direct bookings, raise occupancy and reduce reliance on online travel agents.

Traff1k D1g1tal implemented a demand‑driven program combining website design and launch, on‑page and off‑page SEO, ongoing paid and organic search marketing, email campaigns and Google Analytics tracking. The solution maximized visitor conversion and direct bookings: the property reached maximum occupancy within four months, hit budgeted targets in 4 of the first 10 months, increased shoulder‑period occupancy and boosted yield by reducing commissions to online travel agents.

Holiday Inn Express